Book Description
Think of an iAd as a micro-app contained within an app on a user’siPhone or iPad that they’ve downloaded from the App Store. When the user taps your advert’s banner it bursts into life filling the entire screen of their device.
iAd Beginner’s Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.
You will create ads that utilize the powerful technologies in the iPhoneto make your brand shine. Once you have engaged the user you can carry out …

Book Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Recognize how changes to your site can confuse search engines
Learn to build a competent SEO …

Book Description
If you have a website, a blog, or even a Facebook or Twitterpresence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you’ll need. Lieb guides you through planning what you’ll say online, how and where you’ll say it, how often you’ll communicate, and how you’ll measure your effectiveness. She offers practical guidance for “listening” to conversations about your brand, products, and services, …

Book Description
Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guideillustrates through real-life examples how businesses, large and small, are creating new opportunities on today’s Web.
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating …

Book Description
Today’s leading SEO Book, SEO Made Simple: Search EngineOptimization Strategies for Dominating the World’s LeadingSearch Engine, 2nd Edition, is a tell-all search engineoptimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engineoptimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today’s top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days.
Whether you’re a search engine optimization expert or new to website rankings, the …

Books Description:
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Book Detail:

Publisher：Wiley Publishing
Pages: 384 Pages
Language: English
File Type : PDF
Size: 13.79 mib

EBook Free …

eBook Description:

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, …

eBook Description:
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, …

eBook Description
Behind Google’s deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google’s powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they’re applied to real-world market research examples.

Incorporate advanced search …

You know the importance today of having a website that is ranked highly in the search engines. If you are not in the top 20 for your category, it is unlikely you will get much traffic from any search engine. A number of people never go past the first page in a search result. As such, a top 10 ranking is needed to bring lots of visitors to your site.
Google is undisputedly the most important search engine in the world today. A …