Book Description
The Complete Business Guide to Google+, Today’s Hottest NewSocial Network!
Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else–and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time–and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll …

Book Description
The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-classsocial media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising …

Book Description
Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too — even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Upsis just the guide you need. You’ll learn how to use Facebook to reconnect with  old friends and family members and keep them up-to-date on what’s happening in your life.
Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. …

Book Description
Here’s your complete, start-to-finish plan for making money onFacebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands,  and customers…use Facebook to supercharge your existingmarketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative “brand-bashers.”…increase visibility…deepen your customer interactions…translate “community” into cash!
Your …

Book Description
Creative Blogging shows you how to start blogging for the very first time to express your creativity, reach out and be heard—and even how to make money with your blog!
You’ll start at the right place: The beginning! Learn answers to the most important and popular questions: What is a blog? Do I need ablog? How do I get started? What do I blog about? How do I blog?Creative Blogging then takes you through the how-to aspects of blogging, so you can quickly learn the terminology and get started. You’ll then be able to choose the right blogging tool …

Book Description
Think of an iAd as a micro-app contained within an app on a user’siPhone or iPad that they’ve downloaded from the App Store. When the user taps your advert’s banner it bursts into life filling the entire screen of their device.
iAd Beginner’s Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.
You will create ads that utilize the powerful technologies in the iPhoneto make your brand shine. Once you have engaged the user you can carry out …

Book Description:
Create, customize, and deploy your very own social networking site with Elgg

An updated version of the very first book on Elgg
Detailed and easy-to-understand analysis on building your very own social networking site with Elgg
Explore the vast range of Elgg’s social networking capabilities including communities, sharing, profiles and relationships
Learn to create plugins and themes with extensive tutorials
Written by Cash Costello, a core developer of the Elgg team, with a foreword from Dave Tosh, Elgg co-founder.

In Detail
The web is becoming increasingly social as millions of people use it to blog, share, …

Book Description:
A new social network! Here’s your user’s guide to Google+. Google+ is Google’s new social network and from day one it has had the social media world abuzz with excitement.
Early fans claim it’s easier to use than Facebook and Twitter and has a wealth of creative new features. If you want to learn how to navigate this new social neighborhood, take along Google+ For Dummies as your guide. Early Google+ adopter and social media consultant Jesse Stay shows you how to get started, create a profile, set up privacy …

Book Description
“OK. I’ve got my Twitter account…now what can I do with it?” Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.
Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and …

Book Description
If you have a website, a blog, or even a Facebook or Twitterpresence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you’ll need. Lieb guides you through planning what you’ll say online, how and where you’ll say it, how often you’ll communicate, and how you’ll measure your effectiveness. She offers practical guidance for “listening” to conversations about your brand, products, and services, …