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8 May 2012 | |
The 30-Second Storyteller: The Art and Business of Directing Commercials

Book Description:
Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million dollars in a week or two. This job exists. …

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8 May 2012 | |
Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results

Book Description:
Business people, entrepreneurs, artists, entertainers, parents, students, teachers, and people from all walks of life can improve their lives by learning how to brainstorm. Successfully implementing an idea is what generates success and results, whether it’s a business or personal challenge. Here is a fun, easy-to-read, upbeat book designed to help people boost creativity by learning how to brainstorm and transform their best ideas into reality. Starting with the basics, this book discusses the anatomy of ideas and how they’re generated. Focusing on various brainstorming techniques, it offers step-by-step …

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8 May 2012 | |
Inner Excellence: Achieve Extraordinary Business Success through Mental Toughness

Book Description:
TRAIN YOUR BRAIN FOR EXTRAORDINARY SUCCESS
Now more than ever, you need a competitive edge to succeed-no matter what your field or profession. This step-by-step training manual from one of North America’s top performance coaches taps into the winning mindsets of Olympic stars, professional sports teams, and Navy Seals among others to help you achieve higher levels of performance than you ever thought possible. Jim Murphy’s complete program of proven mental techniques is based on life principles that easily apply to your company, your career, and everything you do.
Inner Excellence …

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8 May 2012 | |
Bringing Out the Best in Yourself at Work: How to Use the Enneagram System for Success

Book Description:
A proven system for improving your own work and for working better in a team
Used by such organizations as the Walt Disney Company, Silicon Graphics, the Federal Reserve Bank, and the CIA, the Enneagram is a proven psychological system based on nine number types that helps people achieve self-awareness and develop strategic approaches to interpersonal interactions. In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their …

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8 May 2012 | |
Peak Learning

Book Description:
Tens of thousands of readers have become lifelong learners with the help of Ronald Gross‘s bestselling guidebook. Now, Gross uses the latest developments in technology, at-home learning, and cognitive studies to provide an updated and easy-to-follow program that will take lifetime learners into the next century. In this new edition of Peak Learning, discover: * ten ways computer technology can enliven, speed, and maximize your learning; * how to get the courses, credit, or degree you want via Cyberspace, TV, video, audio, and other distance-learning tools; and …

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8 May 2012 | |
“Quality Management and Practices” ed. by Kim-Soon Ng

Book Description:
This book is comprised of a collection of reviews and research works from international professionals from various parts of the world. Its main focus is on quality management practices in organization and dealing with specific total quality practices to quality management systems. It is intended for use as a reference at the universities, colleges, corporate organizations, and for individuals who want to know more about total quality practices. The works in this book will be a helpful and useful guide to practitioners seeking to understand …

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8 May 2012 | |
Driven: How Human Nature Shapes Our Choices

Book Description:
A touchstone for understanding how we behave on the job
“This is a stimulating and provocative book in bringing together important ideas from different fields, and, thereby, giving us a whole new slant on ‘human nature.’” –Edgar H. Schein, Sloan Fellows Professor of Management Emeritus and Senior Lecturer, MIT
In this astonishing, provocative, and solidly researched book, two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature. Paul …

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8 May 2012 | |
Leadership Secrets of the World’s Most Successful CEOs: 100 Top Executives Reveal the Management Strategies

Book Description:
Who knows what it really takes to be an effective leader in today’s business world? The most successful CEOs do. They are the men and women who run the #1 or #2 corporation in their industry or market niche. Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World’s Most Successful CEOs, consists of exclusive interviews with top …

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8 May 2012 | |
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Book Description:
FACT: Your brain is being controlled-and you don’t even know it. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how …

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8 May 2012 | |
The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies

Book Description:
A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A Law firm increases access to key information while dramatically reducing technology-related costs and risks.

And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social …