Book Description:
Make your business stand out without the cost of advertising!
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:

encourage customers to spread the good word about your business
attract new customers and gain their trust
turn dissatisfied customers into loyal supporters
list your products or services widely and inexpensively
plan marketing events that will keep customers involved
encourage the media to comment positively on your businessThe 6th …

Book Description:
Stay in business even through tough times with these simple, quick steps to small business survival.
Small businesses are vulnerable in tough economic times. Undercapitalized and with little experience coping with the legal and practical issues that come up during recession, many businesses fail as their profit margins drop and clients pay late — if at all.
Save Your Small Business, written by? a business owner who has survived three decades of challenges and economic downturns, provides 10? no-nonsense strategies designed to protect your personal assets from creditors and survive the …

Book Description:
Turn your hobby into a profitable business and enjoy a second income.
In a troubled economy, you’ve discovered that a single source of income just isn’t enough. But how do you start and manage your new venture — and make a profit to boot?
From crafting to home repair to website design and more, if you’ve ever wanted to turn your hobby into a business and watch your passion generate cash, Running a Side Business is the book for you. Packed with tips, legal resources, start-up success stories and USA TODAY …

Book Description:
The most comprehensive, easy-to-use guide to selling a business available!
Out there somewhere is a buyer looking to buy a business like yours — so if you’re ready to sell, make sure that you protect your interests and maximize your profit with The Complete Guide to Selling a Business. It covers:

getting your business ready to sell
pricing your business and valuing your assets
finding the right buyer
analyzing the tax issues
negotiating a payment plan and other terms of sale
planning your future relationship with the business
limiting your liability
working with lawyers, accountants and brokers
closing the …

Book Description:
Considering bankruptcy? Get the facts and find out how bankruptcy could work for you.
Bankruptcy laws have changed, and figuring out how to use them effectively is harder than ever. For plain-English guidance you can trust, turn to The New Bankruptcy.
Get? the strategies, clear-cut answers, and information and you need to figure out whether bankruptcy is the right solution for your debt problems. Find out:

if you qualify for Chapter 7 bankruptcy
how Chapter 13 repayment plans work
which debts are wiped out
how bankruptcy affects homeowners
if you can keep cars and other property
how …

Book Description:
Need content? Find public domain works free for the taking!
Even though you’ve always been told otherwise, writers and artists can copy other peoplea€?s work and get away with it. Enter the world of the public domain, where everything is free for the taking, and the only secret to unlocking this treasure trove is knowing how to recognize free content and where to find it.
With The Public Domain, you’ll get specific information about finding copyright-free writings, music, art, photography, software, maps, databases, videos, and more with this easy-to-read guide.? …

Book Description:
California Law in easy to understand explanations.
Every California home and business will benefit from this handy reference. Nolo‘s Guide to California Law gives you easy to find, clear answers to questions that come up all the time, on:

child support
custody
consumer rights
employee rights
divorce
bankruptcy
adoption
jury duty
real estate
debt and credit
workplace rights
workers’ comp
wills
landlords and tenants
serious illness
and much more

This established guide to California law has been completely updated and augmented on issues such as tenants caught in foreclosure, CARD Act protections for consumers, 2010 federal health care reform, estate tax rules, same-sex marriage developments, penalties for …

Book Description:
Understand virtually any contract and sign on the dotted line with confidence
Contracts are a part of everyday life now — you can’t download a piece of software or accept an employment offer without having to click “I agree” or sign at least one piece of paper. But very few of us are able to decipher the legalese in these documents, leading most people to hesitate before committing to a contract’s terms.
Contracts is the first book to explain contract terms in language for the layperson. This indispensable A to Z …

Book Description:
When it comes to business, there is no standard lease!
Ready to haggle for the best deal possible? Turn to Negotiate the Best Lease for Your Business — youa€?ll find the information, advice and strategies you need when negotiating with an experienced landlord.
This practical handbook explains how to analyze space needs, find the ideal location and then get the best possible terms. Learn how to:

determine the real cost of renting
keep future rent at manageable levels
get the most out of your broker and attorney
suggest alternatives to hefty security deposits
allocate responsibility and …

Book Description:
Patent your creation with the world’s bestselling guide to patents!
Have a world-class idea? Ready to protect your invention from copycats? Then turn to the best resource available? – Patent It Yourself.
Attorney David Pressman takes you through the entire patent process, providing scrupulously updated information and clear instructions to help you:

determine if you can patent your invention
understand patent Law
evaluate the commercial potential of your idea
perform your own patent search
file a provisional patent application
prepare a formal patent application
respond to patent examiners
amend an application
enforce and maintain your patent
market and license your invention

Thoroughly …